no perfect system that can match two peoples personalities perfectly every time. In the dating market, both online dating sites are adding mobile web versions and applications to phones. Online dating can also increase self-confidence; even if users get rejected, they know there are hundreds of other candidates that will want to match with them so they can simply move on to the next option. Expert, Mara Opperman Relationship Etiquette; m, Co-Founder of; gatto, Director of Communications at DEL. When the user allow localization, apps record them and store them using Geographic Coordinate System. This increase in usage by this target group can be justified by their increased use of smartphones which lead them to use these smartphone dating apps. 13 Privacy edit Dating apps and online dating sites are often involved in cases concerning the misuse of data.